The University came to us in search of a multimedia platform on which to help promote themselves to a wider global audience. The brief was to produce 2 main films and a series of interviews that would leave prospective students with a clearer idea of what was on offer at the university.
The first of these films was a welcome film, filmed entirely on the induction day as new students arrived at INHolland the short 2 minute film gives readers a clear idea of what to expect upon arrival at INHolland and an opportunity for the president to deliver a message to future students.
The second film was produced as a broad overview of the entire University and the various campuses across Holland. Filmed by two film crews over the course of three days the film was intended to portray the vibrancy of the University and have complete synergy with existing marketing material.
Finally a series of shorter films were produced utilizing footage and interviews accrued over the film days around Holland. These short ‘course’ films centered on specific courses, the teachers that taught them and the students that studied them giving prospective students a specific insight into the courses that interest them. All of the films were formatted for web and television (for display at shows) and then made available for viral distribution across social networks and our education partners across the internet.
